Advertise With Us
Why advertise on ALPESMOTORACING
alpesmotoracing.com reaches people who are serious about motorcycles: racing fans who follow MotoGP and WSBK beyond the highlights, riders researching their next bike with specification tabs open, and gear buyers who read a review to the end before spending. They arrive with intent, they read rather than bounce, and they are exactly the audience motorcycle and motorsport brands pay too much to reach imprecisely elsewhere. If your product belongs in front of riders, this is a clean, brand-safe, independently edited place to put it.
What we offer
- Display advertising. Standard placements across the site, bookable directly or through programmatic channels, on a site kept fast and readable; we cap ad density deliberately because a site readers abandon serves no advertiser.
- Sponsorship. Section or series sponsorship, your brand presented alongside a category such as GEAR or EVENTS, clearly labelled as sponsorship, with editorial control remaining entirely ours.
- Sponsored content. Occasionally, and under strict conditions: the material is commissioned or approved by you, labelled unmistakably as sponsored at the top of the page, visually distinct from editorial, and never presented in a way that could be mistaken for our independent reviews. We write no fake reviews, and a sponsored page never carries a verdict on your product.
What money does not buy
This section exists so that no campaign begins with a misunderstanding. Advertising on this site buys space and audience. It does not buy:
- Reviews, scores, or adjustments to either, in any direction;
- Editorial coverage, timing of coverage, or suppression of coverage, including of recalls and defects;
- Advance sight of articles, or any veto over them;
- Placement of your product in group tests or buying guides;
- Softness. If your bike is on our pages as news, it is treated exactly as it would be if you had never spent a cent with us.
More than one advertiser has run a campaign beside a review that criticised their product. We consider that proof the system works, and frankly, so should you: an audience that trusts the editorial trusts the site it appears on, and that trust is what you are actually buying access to. The full rules are in our editorial standards and ownership and funding pages.
What we will not run
We decline advertising for products and services that abuse our audience’s trust or safety: miracle fuel additives and performance frauds, counterfeit or uncertified protective gear, scams of any flavour, and anything illegal in the markets we serve. We also decline betting advertising tied to editorial content, and any creative designed to imitate our editorial layout. We reserve the right to refuse any campaign that we judge would damage the reader relationship the whole business stands on.
Practicalities
We keep the process light. Write to support@alpesmotoracing.com with ADVERTISING in the subject and tell us what you are promoting, your target markets, your timing and your budget range. You will get a reply from someone on the team, current audience information, available placements and rates, and an honest opinion about whether your campaign fits this audience, including “it does not”, which costs you nothing to hear. We would rather turn away a mismatched campaign than teach our readers to ignore the ad slots.
Affiliate partnerships
Retailers and brands with affiliate programmes should note how we handle them: affiliate links are added to editorially chosen content, disclosed to readers, and never influence what we recommend, as our ownership and funding page explains. We do not join programmes that require coverage commitments. If your programme can live with links that follow the journalism rather than lead it, we are happy to talk through the same inbox.